Track advert stats in Google Analytics
[- ADROTATE PRO FEATURE -]
Are you still using Google Analytics? Not happy with their grip on your data or how the GA4 dashboard works? Time to switch to Matomo. Or check out the Matomo website for more information.
With AdRotate Professional you can track Impressions and Clicks using Google Analytics Events.
For most banner images, and many HTML5/iFrame ads, AdRotate Professional can collect clicks and impressions and send them to Google Analytics. Select which tracker you want to use in AdRotate Pro > Settings > Stats.
Tracking code
If you're using Google Analytics for your website stats you should already have a tracking tag on your site somewhere. AdRotate Professional uses this code to send events to Google Analytics for adverts.
Google has several ways to track stats, the most recent method is through what they call a Global Tag used for Google Analytics 4. Another popular option is to use Google Tag Manager. And an older way is to use an older version of the Global Site Tag, though while similar in name with Global Tag these are not compatible or interchangeable with each other - Not in AdRotate anyway.
Check out the installation guides here:
Enable Statistics for Adverts
To see stats for your adverts, you simply enable the checkbox when editing or creating your advert and AdRotate does the rest.
Seeing Statistics
Note: Since you track stats remotely they are no longer visible in your AdRotate Dashboard.
You can see your gathered statistics in Google Analytics 4 in several places.
- Realtime -> Events -> 'click' -> advert_name
- Realtime -> Events -> 'impression' -> advert_name
- Engagement -> Events -> 'click' -> advert_name
- Engagement -> Events -> 'impression' -> advert_name
- Custom reports/dimensions you make yourself
Stats are kept in the reports page available in the left sidebar. In there find Engagement and in there go to Events as shown below.
If you scroll down a little on that page you'll find all events listed, clicking on the 'click' and 'impression' events should show you which adverts triggered them, showing the Advert Title, just like in AdRotate Pro's Manage Adverts dashboard.
Realtime events are tucked into a widget on the lower left of the page as follows (left), if you click the event you'll see your advert stats (kinda).
For Tag Manager the advert_interaction item separates into clicks and impressions. And the advert_name is the Advert Title from AdRotate Pro (the name you see in Manage Adverts). If you want to know where the click or impression came from you can look for the page_title item.
As is common with GA4, this interface is of not much use and you probably want to make a custom report or dimension using these items. You can create these via the Admin menu in the lower left, and clicking Custom Definitions. In there create a new dimension, name it something and use 'advert_name' as the Event Parameter.
