Track advert statistics with Matomo

[- ADROTATE PRO FEATURE -]

You can track Impressions and Clicks using Matomo Analytics. Matomo is an independent analytics tool that you can host yourself, on your own server/hosting package. Or you can use one of their partner companies to manage that for you.

Matomo is a great alternative for Google Analytics, especially if you value your privacy or simply want to keep your data to yourself. Check out the Matomo website for more information. I've been using Matomo myself for all my analytics for years and don't use Google Analytics anymore.

Enable Matomo statistics

Switching to Matomo is easy and is done in AdRotate Settings in the Statistics dashboard.

If you track your clicks and impressions via Matomo, all statistics are tracked externally, AdRotate Professional will add a few special tags to your advert to make this happen.

AdRotate Professional can detect image banners and most HTML5/iFrame adverts and add the Matomo attributes in the code by itself. Simply enable Statistics for each advert you want to track and AdRotate Professional does the rest.

Once enabled, your next Matomo report will include clicks and impressions as events.

Tracking statistics with Matomo

If you're new to Matomo or just want a super simple plugin to add the Matomo tracking code to your website. Take a look at my Matomo Tracker plugin which is available for free.

The tracking code is added in a few clicks and you have a few settings to enhance the tracking experience if you need it. No fussing with code and because the plugin is so lightweight, no performance hits!

Seeing your statistics

Note: When you track stats remotely they are no longer visible in your AdRotate Dashboard.

To see your clicks and impressions go to your Matomo dashboard and navigate to Behaviour > Events. You'll see something like this: