Set up a Multisite Network with AdRotate Pro
This is a brief guide on how to set up a basic advertising network in a WordPress Network. You’ll need a good understanding of WordPress themes, your Network setup and AdRotate Pro to make this work.
If you’re hosting free blogs for people or you plan on doing so it may be beneficial to sell some of that space for advertising campaigns. This obviously will help you with the upkeep of the network. AdRotate Pro can help you by making it much easier for you to manage and set up such a network of advertisements from the get go.
This works on any modern WordPress Network enabled installation. And this method is compatible with every theme that works on a Network setup. This means you can make things as crazy as you want or keep it as simple as you please.
Before we begin
I’ll assume the following;
- You have a basic Network setup working already.
- You have AdRotate Pro 5.14 or newer.
- You are a (super)admin with network access.
- You know basic HTML/CSS/PHP to edit themes.
- You know how to upload files via something like (s)FTP and know where they belong.
- You have a AdRotate Pro Developer license.
Mostly a regular installation
Installing AdRotate Pro is simple and generally not different than other setups. Start with uploading the plugin from the dashboard.
Navigate to My Sites > Network Admin > Plugins and click Add new > Upload.
Next navigate to Installed Plugins and click Network Activate.
Activate your license
To enable the cross-site adverts we want you need a valid Developer license. The Single, Duo and Multi licenses do NOT allow for cross site adverts.
When AdRotate Pro is activated the normal license form in AdRotate Settings is hidden (because your users don’t need to see that).
Instead it's located in the Network Admin dashboard. it'll be near the bottom named AdRotate Pro. This is were you can activate the license, but also post support tickets in my support system if you need help with AdRotate Pro.
Network Settings
In the Network Admin menu you’ll also find some basic controls for how your Network will function. Select which website you want to host your banners from. Usually this is the first/primary site of the Network, which commonly has ID 1.
And you can allow blog users to create their own adverts, too. You do this by enabling the Dashboard checkbox.
The network
In this example I’ve set up 2 sub-sites or instances next to the primary (main) site. AdRotate Pro will be managed from the main site called ‘Primary Site’. Every sub-site is called ‘sub1’, ‘sub2’ etc. For this how-to we’ll focus on ‘Primary site’ and ‘sub1’.
Get the site ID
If you manage all your adverts from the main site (‘Primary Site’ in this case) the site ID will always be 1 (one). If you manage your adverts from another site in the network you can best find the site ID by looking at the address bar when you edit said site.
For example; Site ‘Sub1’ has ID 2.
If you add new sites later they will automagically benefit from what you set up now. As long as they use a theme that you have prepared for adverts.
Setting up groups and ads
For this example we’ll use the default demo adverts AdRotate Creates but of course at some point you’re going to need your own adverts. You can create as many adverts and groups as you need. Just like a regular single site setup. You can use every feature AdRotate Pro has to offer just as you would a single site.
On your primary site create a group and the adverts that go in the group. This works no different than regular groups on any other site.
For the example I’ve named the group ‘Multisite group shared with sub1’ but you can name it whatever you prefer.
Then, when done, navigate to the instance that should show the adverts, for example instance ‘sub1’. In there create another group, you can name it whatever you want and set it up as you would any group. Except as an extra step you’ll look for the ‘Network Group’ option in the Advanced section. Here you’ll select the network group you just made on the primary instance.
If you then save the group and scroll all the way down you’ll see the network ads in the group. All network ads are highlighted in blue.
If you want, add any local ads and configure the group as you normally would and place it like it’s a local group. This can be done with Post Injection, Shortcodes or any other method AdRotate Pro offers. Even a Widget or through a Block.
Preparing your ad placements
Of-course placing the actual ads is very important. Make sure you are familiar with every theme you offer/use in your network and pick good spots where the adverts will show up. If you’re worried that with theme updates these changes are lost look into making a Child Theme.
Common advert places;
Header (next to the logo/site title), above or below the main navigation bar, top of the sidebar, footer, between posts, above or below page content.
Don’t add too many adverts. Your users, if you allow it, may want to add adverts too of their own. I’d keep the sidebar free for that for example. It’s not uncommon that the super admin (you) who forces the ads in the site adds a large bar along the top for a 728×90 or 2 468×60 adverts above everything else. But that is of course up to you.
But, there is more
Obviously this article only touches the tip of the iceberg and provides a rather simplistic setup. You can make it as intricate as you think is necessary. Here are some ideas;
- Aside from using dashboard features you can use various WordPress functions for Networks you can set up different adverts for every site instance for example.
- Set up groups for each theme/subsite so if your users pick a different theme they get different ads.
- You can use AdRotate’s Geolocation features to show different kinds of ads for different audiences.
- The earlier mentioned fallback option could be used to sell the ad-space to your users but if there are no ads sold it could fall back on your own adverts.
All-in-all you have so many options to make money with your sites or network. Why not use them? But be sensible about it and don’t drive people away from the sites with annoying and stupid ads.
