Terminology

On this page and underlying manuals, a bunch of terms are used. Most common terms are explained below. 

AdRotate is managed from the Dashboard.

You, the user of AdRotate, are the publisher. You publish ads.

People/entities advertising on your site are advertisers (this includes Google Adsense and such).

People visiting your website are visitors. Who click adverts or ads. Adverts will get impressions from being displayed and clicks from being clicked. 

Lookups are used for Geo Targeting and contain the location of the visitor.