Enable Geo Targeting on your adverts
[- ADROTATE PRO FEATURE -]
Target the right people with Geo Targeting. Show only the adverts they need to see by localizing advertisement campaigns using this powerful feature!
AdRotate Pro connects to external services. This data is based on the users IP Address and does not contain identifiable information but is very accurate for the user their location at that moment.
Geo Targeting requires a group. Every group that does Geo Targeting should have the Mobile Support checkbox enabled.
Enable Geolocation
Geo Targeting is not enabled by default. You'll find a section called Geo Targeting in the AdRotate Pro Settings.
If you also enable advertisers to specify where their adverts will show up. They too can use the City/State and Country fields in their own dashboards.
Supported Geo Targeting services
AdRotate Pro currently supports several Geo Targeting services.
AdRotate Geo is my own lookup service. This service is included with AdRotate Pro and requires a valid license on your site to use. With AdRotate Geo you'll get 20000 lookups1 per day.
AdRotate Geo uses the MaxMinds GeoLITE database, which is slightly less accurate and not as complete as their paid offering, but it's free.
MaxMind is a paid service, you'll buy lookups2 from them directly. Links for that are in the AdRotate settings. MaxMind is very accurate and lists most IPs in the world.
ipstack is a freemium service, you get 10000 lookups2 for free per month. If you need more you can buy lookups from them directly. Links for that are in the AdRotate settings. ipstack compiles their own database and is very accurate for most countries in the world.
Cloudflare is not an actual lookup service. However every Cloudflare account has the option to include the country of the visitor in a special header which AdRotate Pro can read. This option is available for free with every Cloudflare account.
Configure Geo Targeting
When creating adverts you'll see a section with the geo targeting options.
In there you can either specify one or many cities or states. For cities you can use the name or Metro ID and for states you can use the state name or it's ISO code. All names must be in english using the appropriate english version of the name.
Metro IDs are primarily used in the United States. In other countries they may not work or yield different results.
you can also select countries. The cities and states take priority. So your selection of countries is ignored if a city or state is matched first.
Visitors from outside your target area
As a simple fallback you can include one advert in your group that has no geo targeting enabled. When all ads are targeted at a specific location and one is not, that one will show to people who are not in your geo targeted area. This prevents gaps and awkward emptiness on your site.
Notes:
1. Subject to change depending demand and usage.
2. Lookups work similar to prepaid credit. You buy thousands of lookups as a bundle, each individual lookup costs a fraction of a penny. Fees apply, check the terms of service of the service you choose for details.
